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Internews Kazakhstan
Campaign against air pollution #WhyNotSmog
Concept of the project: a cartoon campaign against air pollution in large cities of Central Asia - "The adventure of smogliks in a big city."
Smoglik characters navigate us to the questions: “What should we do? How can the situation be changed? And which actions can we take?
The childish naivety and spontaneity of the smogliks make us ask ourselves # WHY?
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WHY NONE of us could stay away from the problem?
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WHY do we NOT want to live in cities shrouded in SMOG?
In other words, smogliks have become the personification of the actions we should take.
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