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Internews Kazakhstan

Campaign against air pollution #WhyNotSmog

Concept of the project: a cartoon campaign against air pollution in large cities of Central Asia - "The adventure of smogliks in a big city."


Smoglik characters navigate us to the questions: “What should we do? How can the situation be changed? And which actions can we take?


The childish naivety and spontaneity of the smogliks make us ask ourselves # WHY?


  1. WHY NONE of us could stay away from the problem?

  2. WHY do we NOT want to live in cities shrouded in SMOG?


In other words, smogliks have become the personification of the actions we should take.

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